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	<title>Liquid Reality Studios, LLC</title>
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	<link>http://liquidrealitystudios.com</link>
	<description>Graphics - Design - Consulting - Computers - Film</description>
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		<title>EBook cover design and prep</title>
		<link>http://liquidrealitystudios.com/2012/04/ebook-cover-design-and-prep/</link>
		<comments>http://liquidrealitystudios.com/2012/04/ebook-cover-design-and-prep/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 13:51:49 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=850</guid>
		<description><![CDATA[E-Book cover design, interior formatting, layout and publication services. This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios. This novel is available for purchase though: Also available as a NookBook [...]]]></description>
			<content:encoded><![CDATA[<p>E-Book cover design, interior formatting, layout and publication services.<a href="http://liquidrealitystudios.com/files/2012/04/Korea-Time-Work1a.jpg"><img src="http://liquidrealitystudios.com/files/2012/04/Korea-Time-Work1a-197x300.jpg" alt="" title="Korea-Time" width="197" height="300" class="alignright size-medium wp-image-851" /></a></p>
<p>This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios.</p>
<p>This novel is available for purchase though:</p>
<p><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=professionalcars&#038;o=1&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=B007RGIYTO" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p>Also available as a <a href="http://www.barnesandnoble.com/w/books/1109944137?ean=2940014197557">NookBook at BN.com.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EBook cover design and prep</title>
		<link>http://liquidrealitystudios.com/2012/02/ebook-cover-design-and-prep-2/</link>
		<comments>http://liquidrealitystudios.com/2012/02/ebook-cover-design-and-prep-2/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:00:56 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=856</guid>
		<description><![CDATA[E-Book cover design, interior formatting, layout and publication services. This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios. This novel is available for purchase though: Also available as a NookBook [...]]]></description>
			<content:encoded><![CDATA[<p>E-Book cover design, interior formatting, layout and publication services.<a href="http://liquidrealitystudios.com/files/2012/04/catalyst-Work.jpg"><img src="http://liquidrealitystudios.com/files/2012/04/catalyst-Work-197x300.jpg" alt="" title="catalyst-Work" width="197" height="300" class="alignright size-medium wp-image-857" /></a></p>
<p>This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios.</p>
<p>This novel is available for purchase though:</p>
<p><iframe src="http://rcm.amazon.com/e/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=professionalcars&#038;o=1&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=ss_til&#038;asins=B00652O9DQ" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe></p>
<p>Also available as a <a href="http://www.barnesandnoble.com/w/blood-link-ii-lynne-scott/1107137345?ean=2940013577619">NookBook at BN.com.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Book Services</title>
		<link>http://liquidrealitystudios.com/2011/08/e-book-services/</link>
		<comments>http://liquidrealitystudios.com/2011/08/e-book-services/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 22:45:04 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=838</guid>
		<description><![CDATA[E-Book cover design, interior formatting, layout and publication services. This E-Book project was a complete project done for one of our featured authors. In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios. &#8220;A Shared Fear&#8221; is available NOW for the Kindle via Amazon.com, and [...]]]></description>
			<content:encoded><![CDATA[<p>E-Book cover design, interior formatting, layout and publication services.<a href="http://liquidrealitystudios.com/files/2011/08/Shared-Fear-Small-e1313189016379.jpg"><img class="alignright size-full wp-image-840" title="Shared-Fear (Small)" src="http://liquidrealitystudios.com/files/2011/08/Shared-Fear-Small-e1313189077888.jpg" alt="" width="150" height="228" /></a></p>
<p>This E-Book project was a complete project done for one of our featured authors. In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios.</p>
<p>&#8220;A Shared Fear&#8221; is available <a href="http://www.amazon.com/gp/product/B005F5DBGA/ref=as_li_tf_tl?ie=UTF8&amp;tag=professionalcars&amp;linkCode=as2&amp;camp=217145&amp;creative=399373&amp;creativeASIN=B005F5DBGA">NOW for the Kindle</a><img style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=professionalcars&amp;l=as2&amp;o=1&amp;a=B005F5DBGA&amp;camp=217145&amp;creative=399373" alt="" width="1" height="1" border="0" /> via Amazon.com, and will be available soon for the Nook at BN.com.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Emergency&#8221; paramedic helmet decals</title>
		<link>http://liquidrealitystudios.com/2011/07/emergency-paramedic-helmet-decals/</link>
		<comments>http://liquidrealitystudios.com/2011/07/emergency-paramedic-helmet-decals/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 01:24:18 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>
		<category><![CDATA[custom graphics]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[limited edition]]></category>
		<category><![CDATA[props]]></category>
		<category><![CDATA[reflective]]></category>
		<category><![CDATA[replica]]></category>
		<category><![CDATA[sticker]]></category>
		<category><![CDATA[vintage look]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=679</guid>
		<description><![CDATA[Another prop replica project. We recreated the reflective &#8220;Paramedic&#8221; decals as used on the fire helmets on the &#8220;Emergency&#8221; TV show. These are printed on reflective material and are quite striking at night when light hits them. Accurate 2.5&#8243; circle. We currently have a new print run available for sale. $15 a set.]]></description>
			<content:encoded><![CDATA[<p>Another prop replica project. We recreated the reflective &#8220;Paramedic&#8221; decals as used on the fire helmets on the &#8220;Emergency&#8221; TV show. These are printed on reflective material and are quite striking at night when light hits them. Accurate 2.5&#8243; circle.</p>

<a href='http://liquidrealitystudios.com/2011/07/emergency-paramedic-helmet-decals/paramed1/' title='paramed1'><img width="150" height="150" src="http://liquidrealitystudios.com/files/2011/03/paramed1-150x150.jpg" class="attachment-thumbnail" alt="paramed1" title="paramed1" /></a>
<a href='http://liquidrealitystudios.com/2011/07/emergency-paramedic-helmet-decals/paramedreflect/' title='paramedreflect'><img width="150" height="150" src="http://liquidrealitystudios.com/files/2011/03/paramedreflect-150x150.jpg" class="attachment-thumbnail" alt="paramedreflect" title="paramedreflect" /></a>

<p>We currently have a new print run available for sale. $15 a set.</p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_s-xclick" />
<input type="hidden" name="hosted_button_id" value="WWX4AUWM9FLK6" />
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EBook Cover Design &amp; Publishing services.</title>
		<link>http://liquidrealitystudios.com/2011/07/ebook-cover-design-publishing-services/</link>
		<comments>http://liquidrealitystudios.com/2011/07/ebook-cover-design-publishing-services/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 23:17:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=813</guid>
		<description><![CDATA[E-Book cover design, interior formatting, layout and publication services. This E-Book project was a complete project done for one of our featured authors. In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios. This E-Book project was a complete project done for one of our [...]]]></description>
			<content:encoded><![CDATA[<p>E-Book cover design, interior formatting, layout and publication services<img class="alignright size-medium wp-image-741" title="Blood Link Cover" src="http://liquidrealitystudios.com/files/2011/07/BloodLink-Final.jpg" alt="" width="158" height="240" /></a>.</p>
<p>This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios.</p>
<p>This E-Book project was a complete project done for one of our featured authors.  In addition to the layout, prep and design services we offer, this novel is being published by Liquid Reality Studios.</p>
<p>&#8220;Blood Link&#8221; is available <a href="http://www.amazon.com/dp/B00558WOF6/ref=as_li_ss_til?tag=professionalcars&amp;camp=213381&amp;creative=390973&amp;linkCode=as4&amp;creativeASIN=B00558WOF6&amp;adid=11A69R8S6RH9DVP332PX&amp;">NOW for the Kindle</a> via Amazon.com, and also available now as a <a href="http://www.barnesandnoble.com/w/blood-link-lynne-scott/1031530716">NookBook via BN.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://liquidrealitystudios.com/2011/07/ebook-cover-design-publishing-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Squad 51 Stickers</title>
		<link>http://liquidrealitystudios.com/2011/05/squad-51-stickers/</link>
		<comments>http://liquidrealitystudios.com/2011/05/squad-51-stickers/#comments</comments>
		<pubDate>Thu, 19 May 2011 01:35:54 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=802</guid>
		<description><![CDATA[Custom Squad 51 Stickers.  Based on the design on the rear of Squad 51 from the &#8220;Emergency!&#8221; TV Show.  Printed on self-adhesive engineer grade reflective material.  Safe for exterior and automotive use.  Very bright when you shine lights on it at night time.  2.5&#8243; x 3&#8243;. We have these stickers for sale to interested collectors.  [...]]]></description>
			<content:encoded><![CDATA[<p>Custom Squad 51 Stickers.  Based on the design on the rear of Squad 51 from the &#8220;Emergency!&#8221; TV Show.  Printed on self-adhesive engineer grade reflective material.  Safe for exterior and automotive use.  Very bright when you shine lights on it at night time.  2.5&#8243; x 3&#8243;.</p>

<a href='http://liquidrealitystudios.com/2011/05/squad-51-stickers/squad51-1/' title='Squad51-1'><img width="150" height="150" src="http://liquidrealitystudios.com/files/2011/05/Squad51-1-150x150.jpg" class="attachment-thumbnail" alt="Squad51-1" title="Squad51-1" /></a>
<a href='http://liquidrealitystudios.com/2011/05/squad-51-stickers/squad51-2/' title='Squad51-2'><img width="150" height="150" src="http://liquidrealitystudios.com/files/2011/05/Squad51-2-150x150.jpg" class="attachment-thumbnail" alt="Squad51-2" title="Squad51-2" /></a>

<p>We have these stickers for sale to interested collectors.  $5.00 Each.</p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_s-xclick">
<input type="hidden" name="hosted_button_id" value="QS3LGP9YM6U8W">
<input type="image" src="https://www.paypalobjects.com/WEBSCR-640-20110429-1/en_US/i/btn/btn_buynowCC_LG.gif" border="0" name="submit" alt="PayPal - The safer, easier way to pay online!">
<img alt="" border="0" src="https://www.paypalobjects.com/WEBSCR-640-20110429-1/en_US/i/scr/pixel.gif" width="1" height="1"><br />
</form>
]]></content:encoded>
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		<item>
		<title>Who is doing the reading?</title>
		<link>http://liquidrealitystudios.com/2011/05/who-is-reading-you/</link>
		<comments>http://liquidrealitystudios.com/2011/05/who-is-reading-you/#comments</comments>
		<pubDate>Sun, 01 May 2011 21:00:05 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=796</guid>
		<description><![CDATA[If you write, do you think that when you submit a manuscript, it’s actually being read by the agent or editor you sent it to?  Think again folks.  At least one agency is looking for unpaid interns to read for them. http://jennybent.blogspot.com/2011/04/another-internship-available.html http://jennybent.blogspot.com/2011/04/internship-available.html I&#8217;m sure there are agents and editors who read through submitted manuscripts.  [...]]]></description>
			<content:encoded><![CDATA[<p>If you write, do you think that when you submit a manuscript, it’s actually being read by the agent or editor you sent it to?  Think again folks.  At least one agency is looking for unpaid interns to read for them.</p>
<p><a href="http://jennybent.blogspot.com/2011/04/another-internship-available.html" target="_blank">http://jennybent.blogspot.com/2011/04/another-internship-available.html</a></p>
<p><a href="http://jennybent.blogspot.com/2011/04/internship-available.html" target="_blank">http://jennybent.blogspot.com/2011/04/internship-available.html</a></p>
<p>I&#8217;m sure there <em>are</em> agents and editors who read through submitted manuscripts.  However, the odds are better that your work will be read first by someone other than that professional.  And that &#8220;someone else&#8221; could be an unpaid intern.  In this case, it could be an unpaid intern who does not need any qualifications other than they must &#8220;love to read&#8221;.  A resume is even optional here.  Now to be fair, the agency does not specify exactly what the interns will be doing.   At the same time, I&#8217;m not really coming up with something concrete that a &#8220;remote intern&#8221; could do for a minimum of 10 hours a week other than slog through piles of submissions.  With the only qualification listed as a love of reading, and with a minimum 10 hours commitment, it seems like they are going to be doing a lot of reading.   What else could they be reading remotely?</p>
<p>I can only assume that the agency provides some guidelines for their interns for whatever reading they are going to be doing.  I&#8217;m not entirely sure that I&#8217;d be comfortable with an unpaid intern making the call as to a manuscript being forwarded on for further review though.  I realize that personal opinions of the reader factor into the process regardless, but I think most of us assume that when something is submitted to a professional agency, it’s going to be evaluated by those professionals, not unpaid interns that &#8220;love to read.&#8221;   I &#8220;love&#8221; to watch TV, but that really doesn&#8217;t qualify me to be a TV critic or a network development executive. And I wouldn&#8217;t expect a network to send me scripts to evaluate before they get kicked up the food chain to someone who actually works there.</p>
<p>Another agency I ran across is very clear about what their interns do for them.  (All of their internships are in-house.)</p>
<blockquote><p><em>My interns don&#8217;t read the slush pile. They xerox, file, update data bases, and other things that actually teach them something about the industry. I do know other places do things differently</em><em>.  (http://misssnark.blogspot.com/2006/07/interning.html)</em></p></blockquote>
<p>Let me be clear.  I think that traditional internships are a good idea.  I have been an intern, and I have had interns working for me in the past.  In both situations, everyone was in the same building.  That access gives the intern a better idea of the work that actually goes on day-to-day, as well as allowing the opportunity to assist and observe the paid staff.   Yes, the interns are sometimes used on projects, and that is part of the teaching process.   However, I&#8217;m not sure how a &#8220;Remote Internship&#8221; is going to prepare you for a future as an agent or an editor.</p>
<p>I&#8217;m very unsure as to how having remote, unpaid interns reading anything is beneficial for the interns themselves as those people would, at best, be getting a very limited view of the agency or publishing process. As an author, are you comfortable knowing there is a chance that an unpaid intern is going to be reading your work, rather than the professional that you submitted it to? At the very least, it’s something to think about when you send out your submissions.</p>
<p>&nbsp;</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>No turning back.</title>
		<link>http://liquidrealitystudios.com/2011/04/no-turning-back/</link>
		<comments>http://liquidrealitystudios.com/2011/04/no-turning-back/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 05:35:40 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=792</guid>
		<description><![CDATA[According to the Association for American Publishers. &#8220;For February 2011, e-Books ranked as the #1 format among all categories of Trade publishing (Adult Hardcover, Adult Paperback, Adult Mass Market, Children’s/Young Adult Hardcover, Children’s/Young Adult Paperback)&#8221; Just let that sink in a little.  #1 in ALL the categories for February 2011. I&#8217;ll post more about this [...]]]></description>
			<content:encoded><![CDATA[<p>According to the Association for American Publishers.</p>
<blockquote><p>&#8220;For February 2011, e-Books ranked as the #1 format among  all categories  of Trade publishing (Adult Hardcover, Adult Paperback,  Adult Mass  Market, Children’s/Young Adult Hardcover, Children’s/Young  Adult  Paperback)&#8221;</p></blockquote>
<p>Just let that sink in a little.  <em>#1 in ALL the categories for February 2011. </em></p>
<p>I&#8217;ll post more about this later.  But for now, the facts are impressive enough to stand on their own.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business website design and hosting.</title>
		<link>http://liquidrealitystudios.com/2011/04/business-website-design-and-hosting/</link>
		<comments>http://liquidrealitystudios.com/2011/04/business-website-design-and-hosting/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 20:51:49 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=784</guid>
		<description><![CDATA[Custom website built for a local hose and fittings company.  Includes custom menu structures to reference catalog pages from a corporate website.  Entire site is over 200 pages for their main supplier.  Provisions have been built into the site for adding a second major supplier to the site, without requiring a complete redesign.  Hosting and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Custom website built for a local hose and fittings company.  Includes custom menu structures to reference catalog pages from a corporate website.  Entire site is over 200 pages for their main supplier.  Provisions have been built into the site for adding a second major supplier to the site, without requiring a complete redesign.  Hosting and E-Mail services are also provided by Liquid Reality Studios.<a href="http://amhose.com"><img class="size-thumbnail wp-image-785 aligncenter" title="AmHoseWeb" src="http://liquidrealitystudios.com/files/2011/04/AmHoseWeb-150x150.jpg" alt="Anerican Hose Website." width="150" height="150" /></a></p>
<div class="mceTemp" style="text-align: center;">
<dl id="attachment_785" class="wp-caption alignright" style="width: 160px;">
<dd class="wp-caption-dd">American Hose &amp; Rubber Co.</dd>
</dl>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two Million Dollars.</title>
		<link>http://liquidrealitystudios.com/2011/04/two-million-dollars/</link>
		<comments>http://liquidrealitystudios.com/2011/04/two-million-dollars/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 21:48:24 +0000</pubDate>
		<dc:creator>Dean</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[epublishing]]></category>

		<guid isPermaLink="false">http://liquidrealitystudios.com/?p=765</guid>
		<description><![CDATA[One of the hot topics on the internet in the writer’s world the past few weeks is the two million dollar advance that Amanda Hocking just accepted from a traditional publishing house. And while it’s been analyzed to death by people a lot smarter than me, I do have some thoughts on the whole episode. [...]]]></description>
			<content:encoded><![CDATA[<p>One of the hot topics on the internet in the writer’s world the past few weeks is the two million dollar advance that Amanda Hocking just accepted from a traditional publishing house.  And while it’s been analyzed to death by people a lot smarter than me, I do have some thoughts on the whole episode.</p>
<p>There are a good number of big-time authors who are loudly disagreeing with the assessment that Ms. Hocking will suddenly have more time to just write now that she has signed a contract with a publisher.  When you figure in all the additional work she may now have to do like agent calls, publisher calls, talking to the design staff and all the new business and marketing expectations that accompany a traditional publishing contract, Ms. Hocking will probably end up with less time to just write.  And then when her books actually come out, I’m sure the publisher is going to want to ship her all over creation to promote the books in person so they can earn back their advance.  All that travel and promotion will certainly cut into her writing time as well.  </p>
<p>I’m just not convinced that Ms. Hocking is going to have more time to write by signing up with a major publisher.   A two million dollar advance comes with expectations that are significantly higher than a new author would normally face.  Not to mention the pressure to produce something worthy of that advance, as well as the scrutiny of everyone in the industry.  I think that Ms. Hocking just signed herself up for a pretty intense pressure cooker of stress and expectations for the next few years.  I don&#8217;t care what the publisher may have told her, they are handing her a two million dollar advance.  There are expectations attached.  No publisher is going to hand out that sort of money and not exact some sort of a return.  Also, publishers are expecting authors to handle a lot of the promotional aspects of their own careers regardless of their contracts.  Look around at all the authors promoting themselves on Facebook and Twitter and through author websites.  A good portion of the marketing responsibility is being shifted back to the author, so what exactly is Ms. Hocking going to get from her publisher.  They will no doubt expect her full cooperation and attention in marketing and promoting those books so that publisher can earn their advance back.  </p>
<p>Only then will Ms. Hocking begin to earn royalties on her work.  We are talking about five hundred thousand dollars per book in pressure.  Which is more money per book that Barry Eisler was offered as an advance, and he is a New York Times Bestselling author.  (Eisler was offered a five hundred thousand dollar advance for his next two books and he turned that down to self-publish.  Which is a post for another time.)</p>
<p>Some publishers were quoted as saying they were “vindicated” by the news as it proved they were not disposable commodities in an age when anyone can self-publish on Amazon.com and other outlets.  I maintain that just because the publishers said they were vindicated by the news doesn’t mean they are any more relevant than they were before they got the paperwork signed with Ms. Hocking.  There was a bidding war for her next four books, and every major publisher was trying to get the contract to try to prove that they still matter in the industry.  All it really proves is that major publishers will spend a whole lot of money to prove a point.  The odds of her earning out on her contract are fairly slim if you research the state of the industry today.  The publisher is probably not going to sell her eBooks for .99 or even $2.99  as Ms. Hocking and others have in the past.  So you are going to have a large group of fans that are now going to be expected to pay somewhere between $7.00 and $14.99, or more, for something that they were getting for 2.99 or less.  Somehow I don&#8217;t see her legions of fans gratefully coughing up that kind of money as widely as her new publisher is hoping they will.  The publishers are late to the party and they are throwing a ton of money at Ms. Hocking to prove they still matter, when she is the very example of why they don’t matter anymore.  We also need to remember that the publisher’s main focus is not on the author or the books, it’s on making money for its shareholders.  So the focus is going to be on maximizing their sales</p>
<p>According to reports, Amanda Hocking made almost two million dollars last year, on her own, with nine books available in eBook format.  With that sort of money, even after taxes she could afford to hire a copy editor, a graphic designer, an accountant, and a marketing team to help her manage her business and assist with her future books.  Every one of those is a business expense and would offset some of her earnings and not only help her with her books, but also lessen her tax liability.  Instead she chose to accept a two million dollar advance for those same services for four books.  Four books that, if we assume will sell as consistently as her other books and could be finished this year, could have earned her another million dollars in the year it will take for her new publisher to actually publish the first of the books.  Four books making her a million dollars a year would earn her the advance she got in two years.  And the next two years would make her an additional two million dollars.  I’m not sure that she is going to make an additional two million dollars in royalties over the four books of her contract.  So the question becomes was this a good move to make?  Was the two million dollar advance a good deal for her?</p>
<p>I firmly believe that for Ms. Hocking it’s not about the money.  I believe it’s more about the exposure in traditional markets.  I believe Ms. Hocking wants to see her books in bookstores where she can be exposed to an audience that does not currently utilize eBooks.  I just hope she is being realistic in her expectations both in terms of her publisher’s support and her own time commitment.  I’m simply not convinced that she is going to end up with more time to just write.  </p>
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